Rice farming has been flourishing at Kawaba village for many generations. Yukihotaka rice is tended carefully each year, treated to the mineral-rich natural spring water that wells up from the sacred peak of Mt. Hotaka and the careful, experienced management of skilled rice farmers. Due to the incredible flavor of this rice it is typically not sold to the public, but only eaten by those who live in the village and their relatives. It is also often gifted to their Majesties the Emperor and Empress.
Yukihotaka has received the gold prize for 8 consecutive years in the International Overall Division of the International Contest on Rice Taste Evaluation, the largest rice evaluation event kind in Japan.